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Two brands of aspirin.Left: a national brand made by Bayer.Right: a private-label brand. Note the price difference and similar boxes. A private label, also called a private brand or private-label brand, is a brand owned by a company, offered by that company alongside and competing with brands from other businesses.
Richelieu Foods is an American private label food manufacturing company founded in 1862 and headquartered in Wheeling, Illinois.It was previously owned by investment group Brynwood Partners and owned by investment group Centerview Partners LLC from 2010 to December 2017, when it was sold to Parsippany, New Jersey–based Freiberger USA Inc., a subsidiary of the German Südzucker AG.
In August 2005, [2] Amazon began selling products under its own private label, Pinzon. The trademark applications indicated that the label would be used for textiles, kitchen utensils, and other household goods. [2] In March 2007, the company applied to expand the trademark to cover a more diverse list of goods. [3]
Private label products are purchased by a retailer from a manufacturer and sold under the retailer’s own brand. Private label brands, also known as store brands, compete with national name brand ...
As of time of publication, some items include a 42-ounce can of oats for $3.99, several flavors of 15-ounce coffee creamers for $3.49 each, and a 15-ounce can of traditional pizza sauce for $1.09.
They produce private label bottled water for a number of companies across North America. They operate more than 40 bottling plants in both the United States and Mexico, and employs more than 7,000 team members worldwide. [1] [2] As of 2017, Niagara was the largest supplier of private label bottled water in North America. [3]
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