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Retail research studies suggest that there is a strong relationship between a store's positioning and the socio-economic status of customers. [33] In addition, the retail strategy, including service quality, has a significant and positive association with customer loyalty. [34]
Retail promotions that focus on the store tend to be ‘image’ oriented, raising awareness of the store and creating a positive attitude towards the store and its services. Retail promotions that focus on the product range, are designed to cultivate a positive attitude to the brands stocked by the store, in order to indirectly encourage ...
Retail banking, also known as consumer banking or personal banking, is the provision of services by a bank to the general public, rather than to companies, corporations or other banks, which are often described as wholesale banking (corporate banking).
Retail banking services may be delivered face-to-face in brick-and-mortar branches, through a smartphone app, online via the website or by telephone. Many banks offer all or most of these services.
Service industries are those not directly concerned with the production of physical goods (such as agriculture and manufacturing). Some service industries, including transportation , wholesale trade and retail trade are part of the supply chain delivering goods produced in the agricultural and manufacturing sectors to final consumers.
The retail format (also known as the retail formula) influences the consumer's store choice and addresses the consumer's expectations. At its most basic level, a retail format is a simple marketplace , that is; a location where goods and services are exchanged.
Services marketing is a specialized branch of marketing which emerged as a separate field of study in the early 1980s, ... self-service retail outlets, fast food ...
In 2011, the retail industry is expected to grow by over five percent, creating half a million new jobs, according to industry researchers. The food and beverage industry is also expected to grow ...
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