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2. Brand strength analysis - Wikipedia

   en.wikipedia.org/wiki/Brand_strength_analysis

   During the decision process for software buying, usually 95% of customers buy a brand that they were previously aware of, 90% buy a brand that they considered beforehand, and 80% buy the specific brand they expected to. According to Crowley and Zajas, branding power measurement is an important way that companies can keep track of their position ...

3. Marketing and artificial intelligence - Wikipedia

   en.wikipedia.org/wiki/Marketing_and_artificial...

   BRANDFRAME is another example of a system developed to assist marketers in the decision-making process. The system supports a brand manager in terms of identifying the brand's attributes, retail channels, competing brands, targets, and budgets. New marketing input is fed into the system where BRANDFRAME analyses the data. Recommendations are ...

4. Brand awareness - Wikipedia

   en.wikipedia.org/wiki/Brand_awareness

   Both brand recall and brand recognition play an important role in consumers’ purchase decision process and in marketing communications. Brand awareness is closely related to concepts such as the evoked set and consideration set which include the specific brands a consumer considers in purchasing decision.

5. Comparison of CRM systems - Wikipedia

   en.wikipedia.org/wiki/Comparison_of_CRM_systems

   Systems Creator Last Stable Version Release Date License Implementation language(s) AI Server Operating System Database backend First Release Date Act! CRM: Pat Sullivan and Mike Muhney: 22.1 June 2020 Proprietary or SaaS: C#, .NET: yes Windows, Web, iOS, Android: MS SQL: 1987 Adempiere: Jorg Janke 3.9.3 December 2019 GPLv2: Java no Windows ...

6. Digital branding - Wikipedia

   en.wikipedia.org/wiki/Digital_branding

   Digital branding aims to create connections between consumers and the products or service being delivered [5] [6] [7] so that brand recognition is established in the digital world. [8] In short, the goal of digital branding is not necessarily driving sales, but enhancing the awareness, image, and style of the brand.

7. Brand - Wikipedia

   en.wikipedia.org/wiki/Brand

   Unlike brand recognition, brand recall (also known as unaided brand recall or spontaneous brand recall) is the ability of the customer retrieving the brand correctly from memory. [11] Rather than being given a choice of multiple brands to satisfy a need, consumers are faced with a need first, and then must recall a brand from their memory to ...