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Shop Apotheke was founded in 2001 as the online store of a bricks-and-mortar pharmacy in Cologne. When mail-order sales of non-prescription medicines (OTC) were permitted by law in 2004, shop-apotheke.com was one of the first online retailers in Germany to sell OTC products and offer pharmaceutical advice. [2]
In 2012, Zur Rose acquired Europe's largest online pharmacy DocMorris and in 2019 with medpex, the third-largest online pharmacy of Germany. [10] Further acquisitions in pharma logistics and online commerce were Ogera AG (2001), Helvepharm AG (2006), DocMorris (2012), Eurapon Pharmahandel GmbH (2017), Promofarma (2018) and apo-rot (2018). [11]