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The first such slogan on the new signboard was penned by Knox Reeves, of a Minneapolis advertising agency. When asked what should be placed on the sign for Wheaties, Reeves sketched a Wheaties box on a pad of paper, thought for a moment, and wrote "Wheaties—The Breakfast of Champions" .
In 1934, the breakfast cereal Wheaties began the practice of including pictures of athletes on its packaging to coincide with its slogan, "The Breakfast of Champions." In its original form, athletes were depicted on the sides or back of the cereal box, though in 1958 Wheaties began placing the pictures on the front of the box.
Breakfast of Champions tells the story of the events that lead up to the meeting of Kilgore Trout and Dwayne Hoover, the meeting itself, and the immediate aftermath. Trout is a struggling science fiction writer who, after their fateful meeting, becomes successful and wins a Nobel Prize; Hoover is a wealthy businessman who is going insane, sent over the brink by his encounter with Trout.
What's in a label? As someone who opposes forcing tobacco companies Altria and Lorillard to print ridiculously graphic labels on their cigarette packs warning of the dangers of smoking, why would ...
In 1934, Martin and Osa Johnson became the first married couple, and Osa only the second woman, featured on a box of Wheaties breakfast cereal. Beginning that year Wheaties put pictures of well-known people on cereal boxes to match the slogan ”The Breakfast of Champions.” Martin and Osa are pictured atop their Sikorsky S-39 amphibious plane.
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McDonald's has now become commonplace as a go-to for late night food (especially with the launch of an all-day breakfast menu last year). But in the 80s, the company needed a way to bring people ...
Every song ends with Willis saying the phrase "rock over London, rock on Chicago", plus a commercial tagline, such as "Wheaties: Breakfast of Champions", or "Ford: Quality is Job One". The Wesley Willis Fiasco songs were punk rock songs with Willis howling his obscene, absurd rants as lyrics.