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  2. Call to action (marketing) - Wikipedia

    en.wikipedia.org/wiki/Call_to_action_(marketing)

    Call to action (CTA) is a marketing term for any text designed to prompt an immediate response or encourage an immediate sale. A CTA most often refers to the use of words or phrases that can be incorporated into sales scripts, advertising messages, or web pages, which compel an audience to act in a specific way.

  3. Conversion marketing - Wikipedia

    en.wikipedia.org/wiki/Conversion_marketing

    Call to action (marketing) Statement designed to get an immediate response from the person reading or hearing it. Broadly used in business as part of a digital strategy to get your users to respond through one single action. Cobrowsing Tool for support agent infrastructure (chat or call) to assist customers in transacting online. Voice of the ...

  4. List of Facebook features - Wikipedia

    en.wikipedia.org/wiki/List_of_Facebook_features

    In December 2014, Facebook announced that Pages run by businesses can display a so-called "call-to-action button" next to the page's like button. "Call to action" is a customizable button that lets page administrators add external links for easy visitor access to the business' primary objective, with options ranging from "Book Now", "Contact Us ...

  5. Facebook like button - Wikipedia

    en.wikipedia.org/wiki/Facebook_like_button

    The Like button is one of Facebook's social plug-ins, which are features for websites outside Facebook as part of its Open Graph. [ 24 ] [ 25 ] Speaking at the company's F8 developer conference on April 21, 2010, the day of the launch, CEO Mark Zuckerberg said "We are building a Web where the default is social".

  6. Criticism of Facebook - Wikipedia

    en.wikipedia.org/wiki/Criticism_of_Facebook

    Facebook quickly reacted and started to criticise the initiative, claiming the Apple's anti-tracking privacy focused change will have "harmful impact on many small businesses that are struggling to stay afloat and on the free internet that we all rely on more than ever". Facebook also launched a so-called "Speak Up For Small Businesses" page.

  7. AOL Mail

    mail.aol.com

    Get AOL Mail for FREE! Manage your email like never before with travel, photo & document views. Personalize your inbox with themes & tabs. You've Got Mail!

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  9. Promotion (marketing) - Wikipedia

    en.wikipedia.org/wiki/Promotion_(marketing)

    One popular tool is branded entertainment, or creating some sort of social game for the user. The benefits of such a platform include submersing the user in the brand's content. Users will be more likely to absorb and not grow tired of advertisements if they are, for example, embedded in the game as opposed to a bothersome pop-up ad. [11]