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The customer base is a group of customers who repeatedly purchase the goods or services of a business.These customers are a main source of revenue for a company. The customer base may be considered a business's target market, where customer behaviors are well understood through market research or past experience.
Customer data management (CDM) is the ways in which businesses keep track of their customer information and survey their customer base in order to obtain feedback. CDM includes a range of software or cloud computing applications designed to give large organizations rapid and efficient access to customer data.
The client only has to understand the response based on the relevant application protocol, i.e. the content and the formatting of the data for the requested service. Clients and servers exchange messages in a request–response messaging pattern. The client sends a request, and the server returns a response.
The client–server architecture was a development where the application resided on a client desktop and the database on a server allowing the processing to be distributed. This evolved into a multitier architecture incorporating application servers and web servers with the end user interface via a web browser with the database only directly ...
A thin client computer. A thin client is a minimal sort of client. Thin clients use the resources of the host computer. A thin client generally only presents processed data provided by an application server, which performs the bulk of any required data processing. A device using web application (such as Office Web Apps) is a thin client. [4]
This can be a "smart" client that performs all the work and queries a "dumb" server, or a "dumb" client that relies on a "smart" server. [4] The client would handle the presentation tier, the server would have the database (storage tier), and the business logic (application tier) would be on one of them or on both. [4]
The various definitions of customer engagement are diversified by different perspectives and contexts of the engagement process. These are determined by the brand, product, or service, the audience profile, attitudes and behaviours, and messages and channels of communication that are used to interact with the customer.
The installed base of company's products represents a valuable customer base that is already using their products, services or systems [citation needed].This provides companies with an opportunity to upsell and cross-sell their products to existing customers [citation needed], as well as to use the information about their customer base to inform future product development and marketing efforts.