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Varsity Spirit cheerleader. Varsity Spirit, LLC, also known as Varsity, is an American cheerleading company owned by Varsity Brands.Founded in 1974 as the Universal Cheerleaders Association, the company is a manufacturer of apparel for cheerleading and dance teams, organizer of cheerleading competitions, and operator of training camps and sanctioning bodies.
The competition was first introduced in 1978 on CBS Sports and is run by Varsity Spirit. The University of Alabama won the most recent co-ed event in 2025, winning their fourth title. [2] The 2025 all-girl competition was won by the University of Mississippi, their first ever title. [3]
He went on to found the Universal Cheerleading Association (UCA) and Varsity Spirit in 1974 and would later purchase the NCA after Herkimer retired. [3] [4] Like the NCA, the UCA began as a series of training camps and clinics for high school and college cheerleaders that eventually added cheerleading competitions. [3]
Varsity: [76] Varsity Spirit, a branch of Varsity Brands is a parent company which, over the past 10 years, has absorbed or bought most other cheerleading event production companies. The following is a list of subsidiary competition companies owned by Varsity Spirit: [ 77 ]
For kids 12 and younger, the Rookies Menu offers choices like the First Quarter Junior Burger ($9.99), Junior Varsity Dog ($5.99), and Chicken Digits ($6.99), all served with couch potatoes and a ...
Varsity Brands, Inc. is an American apparel company owned by the private equity firm Kohlberg Kravis Roberts.It is primarily focused on academic apparel and memorabilia, with its operations split among three major subsidiaries, including Herff Jones—a manufacturer of products such as class rings, graduation caps and gowns, and yearbooks; Varsity Spirit—which produces apparel and ...
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Women's rowing is the most recent addition to Alabama's list of varsity athletics. Mal Moore announced the addition of Alabama's 21st varsity sport in October 2005. The women's rowing team became the newest varsity sport at The University of Alabama in Fall 2006. The team was added due to Title IX considerations and allows for 20 full ...