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The encoding/decoding model of communication emerged in rough and general form in 1948 in Claude E. Shannon's "A Mathematical Theory of Communication," where it was part of a technical schema for designating the technological encoding of signals.
Encoding, in semiotics, is the process of creating a message for transmission by an addresser to an addressee. The complementary process – interpreting a message received from an addresser – is called decoding .
The steps of encoding and decoding in Schramm's model perform the same role as transmitter and receiver in the Shannon–Weaver model. [5] [23] [24] Because of its emphasis on communication as a circular process, the main focus of Schramm's model is on the behavior of senders and receivers. For this reason, it does not involve a detailed ...
But there are also many non-verbal communication skills, like the encoding skills of drawing and gesturing. [8] [36] Berlo sees thought or reasoning as an additional communication skill relevant both to encoding and decoding. [37] The communication skills required for successful communication are different for source and receiver.
Many models of communication include the idea that a sender encodes a message and uses a channel to transmit it to a receiver. Noise may distort the message along the way. The receiver then decodes the message and gives some form of feedback. [1] Models of communication simplify or represent the process of communication.
Barnlund's model of interpersonal communication. The orange circles represent the communicators. The other colored areas symbolize different types of cues. Communication takes place by decoding cues (orange arrows) and encoding behavioral responses (yellow arrows). Barnlund's model is an influential transactional model of communication. It was ...
Low-density parity-check (LDPC) codes are a class of highly efficient linear block codes made from many single parity check (SPC) codes. They can provide performance very close to the channel capacity (the theoretical maximum) using an iterated soft-decision decoding approach, at linear time complexity in terms of their block length.
The cultural theorist Stuart Hall was one of the main proponents of reception theory, first developed in his 1973 essay 'Encoding and Decoding in the Television Discourse'. His approach, called the encoding/decoding model of communication, is a form of textual analysis that focuses on the scope of "negotiation" and "opposition" by the audience ...