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Thanks to its rebranding, the company’s made a big comeback — clearing $1 billion in profit in three of the last four years — and is arguably leading the charge for the future of online banking.
Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders. [1]
Brand licensing is a well-established business, in both patents and trademarks.A concept established in British business, the world's first licensed character was a soft toy of Peter Rabbit, a fictional character created by Beatrix Potter and patented in 1903, to be sold alongside the first public edition of The Tale of Peter Rabbit.
Co-branding is a marketing strategy that involves strategic alliance of multiple brand names jointly used on a single product or service. [1]Co-branding is an arrangement that associates a single product or service with more than one brand name, or otherwise associates a product with someone other than the principal producer.
“We develop over 1,000 names, and we slaughter every one of those darlings except for one,” said Anthony Shore of the naming process.
Authentic Brands Group LLC (ABG) is an American brand management company headquartered in New York City. Its holdings include various apparel, athletics, and entertainment brands, which it partners with other companies to license and merchandise. [2]
In marketing, product naming is the discipline of deciding what a product will be called, and is very similar in concept and approach to the process of deciding on a name for a company or organization.
In August 2024, Loblaw began the process of rebranding its Atlantic Superstore banner to Real Atlantic Superstore, updating the name, logo, and branding to align better with RCSS. A similar rebrand occurred simultaneously with Dominion stores in Newfoundland and Labrador , with the logo and branding updated, though keeping the Dominion name.