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Nike Air Max is a line of shoes produced by Nike, Inc., with the first model released in 1987. Air Max shoes are identified by their midsoles incorporating flexible urethane pouches filled with pressurized gas, visible from the exterior of the shoe and intended to provide cushioning to the underfoot.
In 2009, Nike created Air Force 09, an update of the original shoe. The shoe comes in solid black or white. In 2010, Nike commissioned DJ Clark Kent to design a Nike Air Force 1 Low pack of special limited edition Air Force 1 shoes. In 2017, Nike partnered with Don C, Kareem "Biggs" Burke, Errolson Hugh, Travis Scott and Virgil Abloh for the ...
The first shoes to incorporate carbon fiber plates were produced in 2016 by Nike. At the 2016 Summer Olympics in Rio de Janeiro, the top three finishers in the men's marathon all wore Nike Vaporfly 4% shoes. These so-called "super shoes" began retailing in 2017. [1] Other major brands soon followed suit, producing their own versions of super ...
Nike introduces AF25, after 25 years of Air Force shoe line. 2009 Nike sells its Nike Bauer hockey equipment division. Nike introduces shoes featuring new Flywire and Lunarlite Foam materials. Flywire is a new technology made up of thin wires of vectran fibers, which are 5 times stronger than steel and never lose strength.
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Consumers started to collect, trade and resell sneakers in the 1970s, and the sneakerhead subculture came to prominence in New York City during the 1980s. Sneakers such as the Adidas Superstar and Puma Suede were popularized by b-boys and hip-hop artists, [4] and Nike's Air Jordan line revolutionized the industry with its marketing linked to superstar basketball player Michael Jordan.