Ads
related to: unique streetwear brand names
Search results
Results From The WOW.Com Content Network
From Supreme and Stüssy to Heron Preston and Bape, check out the streetwear brands to keep on your radar as you shop for the coolest new clothes for men in 2023.
With a growing trend of prominent brand names and logos on clothing, there has been a development of "hypebeast culture" connected to streetwear as of the mid-2000s. Hypebeasts are defined as buying clothes and accessories to impress others. [27] This trend is inspired by a 1990s fashion for clothing covered in brand names and logos. [28]
The early success of the brand has been attributed to its popularity in the hip hop and skateboarding/surfer scenes. The brand was also embraced by the punk and other subcultures. [4] In a 1992 interview Stussy said, "Everybody calls it surf wear, or urban streetwear, punk, or surf street... I don't name it, and I don't name it on purpose." [10]
Urbanwear brands like Cross Colours, Walker Wear and FUBU, among others, resonated with audiences that weren’t being serviced, much like how Supreme and Stussy serviced the skate community.
The brand is credited with helping popularize streetwear's visibility in high fashion. [2] Billionaire Boys Club debuted in Williams' 2003 "Frontin'" music video. In 2004, Ice Cream, originally a subsidiary of Billionaire Boys Club, unveiled its skate-centric footwear line, licensed by Reebok.
For premium support please call: 800-290-4726 more ways to reach us