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From Supreme and Stüssy to Heron Preston and Bape, check out the streetwear brands to keep on your radar as you shop for the coolest new clothes for men in 2023.
With a growing trend of prominent brand names and logos on clothing, there has been a development of "hypebeast culture" connected to streetwear as of the mid-2000s. Hypebeasts are defined as buying clothes and accessories to impress others. [27] This trend is inspired by a 1990s fashion for clothing covered in brand names and logos. [28]
The Hundreds is a streetwear brand founded in Los Angeles in 2003 by law school classmates Bobby Kim and Ben Shenassafar. [1] The Hundreds also sells a print magazine, footwear and eyewear. [ 2 ] In 2011, Complex magazine named The Hundreds as the fifth-greatest streetwear brand.
Supreme is an American clothing brand established in New York City in April 1994. The company focuses on streetwear, skateboarding, and hip hop fashion trends. Its main products include clothing, skateboards, and accessories. In December 2020, the U.S.-based apparel and footwear company VF Corporation bought Supreme for $2.1 billion. [3]
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Ecko Unltd. is a streetwear brand that was founded by Marc Ecko, an American fashion designer and entrepreneur, in 1993. The brand was originally established as a T-shirt company and quickly gained a following among hip-hop and urban culture enthusiasts. [1]
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