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Feminist groups mobilized boycotts of Nike products after learning of the unfair conditions for primarily female workers. In the early 1990s, when Nike began a push to increase advertising for female athletic gear, these groups created a campaign called "Just Don’t Do It" to bring attention to the poor factory conditions where women create ...
Although Nike started aggressively advertising towards women in the 1990s, they were not the first athletic company to promote their products towards women. According to Shelly Lucas's article, "Nike's Commercial Solution: Girls, Sneakers, and Salvation", "In 1981, Reebok, one of Nike's competitors in the athletic shoe industry, chose to make ...
Culture jammers will often use common symbols such as the McDonald's golden arches or Nike swoosh to engage people and force them to think about their eating habits or fashion sense. [25] In one example, jammer Jonah Peretti used the Nike symbol to stir debate on sweatshop child labor and consumer freedom. Peretti made public exchanges between ...
Nike has responded to growing pushback from female athletes who have condemned the company for using transgender influencer Dylan Mulvaney in an advertisement featuring women’s apparel.
Nike unveiled uniforms that U.S. track athletes can don in the Paris Olympics this summer, and one particular female outfit has drawn most of the attention — for apparently being skimpy and ...
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He was the first writer to report in the media on unethical business practices by shoe and sports apparel manufacturer Nike in the early 1990s. In 1991 he published a critique of Nike's reliance on sub-minimum wages, child labor and bad workplace and labor organizing environment in Indonesia , and followed up with an article he authored for ...
Nike revealed the Team USA track and field kits for the 2024 Olympics on Thursday. They weren't well received.. One picture of the women's kit in particular fomented a fierce backlash from female ...