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Audience design is a sociolinguistic model formulated by Herb Clark in 1982 and Gregory Murphy [1] and later elaborated by Allan Bell in 1984 [2] which proposes that linguistic style-shifting occurs primarily in response to a speaker's audience. According to this model, speakers adjust their speech primarily towards that of their audience in ...
Audience design model The audience design model is very similar to communication accommodation theory with an added component: the audience design model proposes the existence of nonpresent reference groups, with which a speaker may converge or diverge. [21]
This idea led Bell to develop the theory of audience design, a theory that landed a prominent place within the field of sociolinguistics. While also doing work within the field of sociolinguistics, Bell has worked as a journalist and editor for several news outlets, including daily news services, weekly newspapers, and monthly magazines.
Herbert Herb Clark (born 1940) is a psycholinguist currently serving as Professor of Psychology at Stanford University.His focuses include cognitive and social processes in language use; interactive processes in conversation, from low-level disfluencies through acts of speaking and understanding to the emergence of discourse; and word meaning and word use.
Audience theory offers explanations of how people encounter media, how they use it, and how it affects them. Although the concept of an audience predates modern media, [1] most audience theory is concerned with people’s relationship to various forms of media. There is no single theory of audience, but a range of explanatory frameworks.
The multiple audience dilemma is a communication theory that describes what happens when a person (or group) creates different images of themselves when communicating with different audiences. For instance, a study examined what happens when participants are asked to appear as a "nerd" to one audience and a "party animal" to another. [1]
The AIDA marketing model is a model within the class known as hierarchy of effects models or hierarchical models, all of which imply that consumers move through a series of steps or stages when they make purchase decisions. These models are linear, sequential models built on an assumption that consumers move through a series of cognitive ...
Audience reception theory can be traced back to work done by British Sociologist Stuart Hall and his communication model first revealed in an essay titled "Encoding/Decoding." [ 2 ] Hall proposed a new model of mass communication which highlighted the importance of active interpretation within relevant codes. [ 3 ]