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Comparethemarket is a UK price comparison website, founded in 2006, that is part of the BGL Group. The website also offers other on-line companies the ability to provide their customers with a co-branded or white labelled comparison service. [1]
Compare the Market is perhaps best known for its marketing campaigns featuring meerkat characters Aleksandr Orlov and his Head of IT, Sergei. [12] The meerkat advertisements started with Aleksandr Orlov's mission to clear the confusion up for Australians who mistook his website comparethemeerkat.com.au for comparethemarket.com.au. [13]
In return, the content website owners receive a small share of the revenue earned by the price comparison website. This is often referred to as the revenue share [12] business model. Another approach is to crawl the web for prices. This means the comparison service scans retail web pages to retrieve the prices, instead of relying on the ...
This page was last edited on 3 December 2019, at 02:42 (UTC).; Text is available under the Creative Commons Attribution-ShareAlike 4.0 License; additional terms may apply.
These apps allow you to compare prices across different stores, track discounts and promotions, and even create shopping lists to streamline your shopping experience.
uSwitch is accredited under the Ofgem Confidence Code, [9] a voluntary code of practice for online domestic price comparison services. uSwitch was involved in the formation of the Confidence Code in 2002 with Consumer Focus, which managed the code until Ofgem took over in 2013. uSwitch.com was previously accredited by Consumer Focus, and played a role in the industry consultation which led to ...
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