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Men's swimwear was also going through a metamorphosis; swim suits started to feature more tank tops and even shorter shorts. Fast-forward ten years and the 1930s were embracing a lot more skin.
That year, the company adopted the JCPenney style in advertising. [16] and its revenues reached $5 billion (equivalent to $37.6 billion in 2025) for the first time and catalog business made a profit for the first time. [17] JCPenney reached its peak number of stores in 1973, with 2,053 stores, 300 of which were full-line establishments. [17]
In British English, bathing also means swimming; [2] but in American English, bathing refers to washing, or any immersion in liquid for hygienic, therapeutic, or ritual purposes. Many terms reflect British usage, such as sea bathing and bathing suit, although swimsuit is now more often used.
Medical professionals warn that wearing damp swimwear for long periods of time can cause a number of infections and rashes in children and adults, [27] [28] and warn against sharing bathing suits with others. [29] They suggest that changing out of a wet bathing suit right away can help prevent vaginal infections, itching and/or jock itch. [30 ...
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Kellerman marketed these bathing suits and the style came to be known as "the Annette Kellerman". The one-piece swimsuit became accepted swimsuit attire for women in parts of Europe by 1910, [3] and other places, and was the authorised attire for women's swimming at the 1912 Summer Olympics, the first at which women competed.
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