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Paul Rand (born Peretz Rosenbaum; August 15, 1914 – November 26, 1996) was an American art director and graphic designer. He was best known for his corporate logo designs, including the logos for IBM , UPS , Enron , Morningstar, Inc. , Westinghouse , ABC , and NeXT .
Paul Rand (1914–1996) ... Alternative names: Peretz Rosenbaum. Description: American designer, graphic designer and teacher: Date of birth/death ... This logo image ...
English: The two-dimensional version of the logo for the American Broadcasting Company (ABC), a nationally-known commercial television network in the United States. Designed by Paul Rand, this logo was used from 1962 until replaced in 2007 by a three-dimensional equivalent, which can be seen here. The 2-D logo now functions as a secondary logo ...
Three logos: NASA, IBM by Paul Rand and the International Bureau of Weights and Measures. Coat of arms of the Chiswick Press. A logo (abbreviation of logotype; [1] from Ancient Greek λόγος (lógos) 'word, speech' and τύπος (túpos) 'mark, imprint') is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition.
One of his most notable works was an examination of what he considered the best logo designs, 1965's Trademarks and Symbols of the World, with a preface by Paul Rand. [10] Kamekura's body of work is surveyed in his 1983 book The Works of Yusaku Kamekura. [9] In 1989 Kamekura founded the design magazine Creation.
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The logo of Cummins – American ... Paul Rand (1914 ... Alternative names: Peretz Rosenbaum. Description: American designer, graphic designer and teacher: Date of ...
[180] [182] The company logo has undergone several changes over the years, with its current "8-bar" logo designed in 1972 by graphic designer Paul Rand. [183] It was a general replacement for a 13-bar logo, since period photocopiers did not render narrow (as opposed to tall) stripes well.