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An IKEA Billy bookshelf. Billy (stylised as BILLY) is a bookcase sold by the Swedish furniture company IKEA. It was developed in 1979 by the Swedish designer Gillis Lundgren, and IKEA have sold over 140 million units of the bookcases worldwide. Its popularity and global spread has led to its use as a barometer of relative worldwide price levels.
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Gillis Lundgren (26 August 1929 – 25 February 2016) was a Swedish furniture designer and the fourth employee of IKEA. He designed the Billy bookcase of which over 140 million [1] have been produced. [2] [3] [4] [5]
Launched in 1999, after audience figures showed interest in other home makeover shows such as Changing Rooms, DIY SOS was a weekly full builder and designer level renovation of a section of a viewer's home, taken on by a team of professionals after a viewer's DIY project had gone wrong and not been finished. It is the longest running show of ...
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The IKEA effect is a cognitive bias in which consumers place a disproportionately high value on products they partially created. The name refers to Swedish manufacturer and furniture retailer IKEA , which sells many items of furniture that require assembly .