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An acceptable use policy (AUP) (also acceptable usage policy or fair use policy (FUP)) is a set of rules applied by the owner, creator, possessor or administrator of a computer network, website, or service that restricts the ways in which the network, website or system may be used and sets guidelines as to how it should be used.
The following list is not exhaustive but contains the most common cases where non-free images may be used and is subject to the restrictions listed below at unacceptable use of images, notably #8, which forbids the use of press agency or photo agency (e.g., AP or Getty Images) images when the image itself is not the subject of commentary.
But, in short, media which is not available under a suitable free license and which does not meet the non-free content criteria, should be assumed to be unacceptable. See Wikipedia:Image use policy and Wikipedia:Non-free content for details of this and Wikipedia:Guide to image deletion for some suggested steps for handling problems with images ...
Fair use/non-free: You believe that the image meets the special conditions for non-free content, which exceptionally allow the use of unlicensed material, and you can provide an explicit non-free use rationale explaining why and how you intend to use it (example, see below for details).
WP:FU Policy Article 9 currently says: Fair use images should only be used in the article namespace. Used outside article space, they are often enough not covered under the fair use doctrine. They should never be used on templates (including stub templates and navigation boxes) or on user pages.... This is a proposal to modify that rule.
We ask that for example newspapers using our images properly attribute the image, but we ourselves hide it away on an image description page nobody looks at. Attribution is indeed not very wiki but it motivates people on Flickr or whatever to give up their images and have their name in Wikipedia.
Images in which a small region of detail is important (but cropping to that region is unacceptable) may need to be larger than normal, but upright=1.8 should usually be the largest value for images floated beside text. Lead images should usually use upright=1.35 at most.
The following images he lists as fair use but gives no indication of source, a requirement to protect wiki should any dispute arise over whether they are indeed covered by fair use. Image:EmilArtin.jpg; Image:SteffiGrafftennis.JPG; Image:DonBudgeTennis.jpg (justification offered: 'fair use' of 70 year old photo.) Image:MaureenConnolly.JPG