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Jockey International, Inc. is an American manufacturer and retailer of underwear, sleepwear, and sportswear for men, women, and children. The company is based in Kenosha, Wisconsin . Jockey invented the first men's Y-Front brief in 1934 and it is a recognized trademark in 120 countries.
The back is wider than a thong, but often smaller than other women's brief styles, making Brazilian briefs an ideal choice for women to avoid showing a visible panty line without having to wear a thong. Briefs is also the name given to costumed outerwear worn by female dancers and athletes in sports such as cheerleading, figure skating, and tennis.
In 1985 Jockey International president Howard Cooley stated that women often shop more than men do, and men request women to buy underwear for them. [32] According to multiple studies conducted c. 1985 , 60-80% of men's undergarments for sale had been purchased by women.
Page Industries Limited is an Indian manufacturer and retailer of innerwear, loungewear and socks, headquartered in Bangalore. [4] It is the exclusive licensee of Jockey International in India, Sri Lanka, Nepal, Bangladesh, the United Arab Emirates, Oman, Qatar, Maldives and Bhutan. [5]
Jockey: 1876 US US Jolidon: 1993 Romania Romania Kestos: 1925 ceased 1985: UK UK Kiss Me Deadly: 2006 UK Unknown La Perla: 1954 Italy Italy/China La Senza: 1990 ceased 2017: Canada Unknown Lembrassa: 2008 ceased 2017: UK China Leonisa: 1956 Colombia Colombia Lily of France: 1915 US Unknown Lisca: 1955 Slovenia Slovenia Lise Charmel: 1950s ...
Unlike men's briefs, this style is usually lower cut. Boyshorts often cover most of the buttocks. [5] [6] Briefs rise to the waist, or just below the navel, and have full coverage in the rear. Classic briefs have the waistband sitting very high on the waist. The leg holes are small so the underwear cover as much area between waist and thigh as ...