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Tesco has operated on the Internet since 1994 and started an online shopping service named 'Tesco Direct' in 1997. Concerned with poor web response times (in 1996, broadband was virtually unknown in the United Kingdom), Tesco offered a CDROM-based off-line ordering program which would connect only to download stock lists and send orders.
F&F launched in 2001 as Florence & Fred in Tesco's UK and Ireland supermarkets. In 2010, the brand started to open stores in of itself starting with a London store. [ 78 ] In the early to mid-2010s, it expanded to multiple countries stores and online.
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