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A white-label product is a product or service produced by one company (the producer) that other companies (the marketers) rebrand to make it appear as if they had made it. [ 1 ] [ 2 ] The name derives from the image of a white label on the packaging that can be filled in with the marketer's trade dress .
This left Vancouver, Washington, and Cranston, Rhode Island, as the only locations where Lucky Lager was brewed. In the late 1970s, General Brewing took advantage of the "generic brand" marketing craze in the US by producing beer with plain white labels emblazoned with the word BEER. Rumors surfaced that BEER was simply repackaged Lucky Lager.
Two brands of aspirin.Left: a national brand made by Bayer.Right: a private-label brand. Note the price difference and similar boxes. A private label, also called a private brand or private-label brand, is a brand owned by a company, offered by that company alongside and competing with brands from other businesses.
Chimay Triple (white label) 8% ABV golden tripel. In the 75 cl bottle, it is known as Cinq Cents. This crisp beer bears a light orange colour, and is the most hopped and driest of the three. Chimay 150, 10% ABV blonde ale. Originally brewed as a special, 150th anniversary ale, now in regular production. Noted for its spicy, smoky character.
The post We Tried the Most Popular Beer Brands and Here’s What We Thought appeared first on Taste of Home. We tried 28 brews to find the best cheap beer. Our favorites are the ones you'll want ...
Generic brands of consumer products (often supermarket goods) are distinguished by the absence of a brand name, instead identified solely by product characteristics and identified by plain, usually black-and-white packaging. Generally they imitate more expensive branded products, competing on price.
Unlike brand recognition, brand recall (also known as unaided brand recall or spontaneous brand recall) is the ability of the customer retrieving the brand correctly from memory. [11] Rather than being given a choice of multiple brands to satisfy a need, consumers are faced with a need first, and then must recall a brand from their memory to ...
Several lager-style brews bear the label Taiwan Beer. The original brew, now known as "Classic", is sold in brown bottles with a green and white label, [28] [29] and in white cans bearing a blue striped design with green lettering. [30] A rough-and-ready concoction rated at 4.5% ABV, [9] [28] it is made to a recipe dating from the 1960s. [28]