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A white-label product is a product or service produced by one company (the producer) that other companies (the marketers) rebrand to make it appear as if they had made it. [ 1 ] [ 2 ] The name derives from the image of a white label on the packaging that can be filled in with the marketer's trade dress .
The trademark applications indicated that the label would be used for textiles, kitchen utensils, and other household goods. [2] In March 2007, the company applied to expand the trademark to cover a more diverse list of goods. [3] The brand was officially launched in 2009. Along with AmazonBasics, it was Amazon's first in-house brand. [4]
Used as a shorthand to refer to any brand of lip balm. [74] Christmas Seals: Christmas seal: American Lung Association [75] A Charity label or fundraising seal issued at Christmas time to fight tuberculosis or other lung disease. Trademark was taken in 1987 by ALA, who has issued National Christmas Seals in the US continuously since 1907, to ...
Two brands of aspirin.Left: a national brand made by Bayer.Right: a private-label brand. Note the price difference and similar boxes. A private label, also called a private brand or private-label brand, is a brand owned by a company, offered by that company alongside and competing with brands from other businesses.
List of automotive fuel brands; List of bottle types, brands and companies; British Rail brand names; List of car audio manufacturers and brands; List of celebrity-branded perfumes; List of cigar brands; List of cigarette brands; List of defunct consumer brands; List of digital camera brands; Dunlop (brands) List of electronics brands; List of ...
The Equate brand was originally created by L. Perrigo Company in 1986 [11] and was sold to Walmart in 1993. [12] Before its takeover by Walmart, the formerly independent Equate brand sold consumer products at both Target and Walmart at lower prices than those of name brands. Equate is an example of the strength of Walmart's private label store ...
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This article is a list of notable brand name food products that are presently produced as well as discontinued or defunct, organized by the type of product. This list also includes brand-name beverage mix products.