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The environmentally friendly trends are marketed with a different color association, using the color blue for clean air and clean water, as opposed to green in western cultures. Japanese- and Korean-built hybrid vehicles use the color blue instead of green all throughout the vehicle, and use the word "blue" indiscriminately.
Sustainability is regarded as a "normative concept".[5] [22] [23] [2] This means it is based on what people value or find desirable: "The quest for sustainability involves connecting what is known through scientific study to applications in pursuit of what people want for the future."
Sustainable living describes a lifestyle that attempts to reduce the use of Earth's natural resources by an individual or society. Its practitioners often attempt to reduce their ecological footprint (including their carbon footprint) by altering their home designs and methods of transportation, energy consumption and diet.
Interior of Hellisheidi Geothermal Plant, Iceland, courtesy martin_vmorris under Creative Commons License The Organization for Economic Co-operation and Development, or OECD, maintains the "Better ...
[3] [4] Sustainable development aims to balance the needs of the economy, environment, and social well-being. The Brundtland Report in 1987 helped to make the concept of sustainable development better known. Sustainable development overlaps with the idea of sustainability which is a normative concept. [5]
Story at a glance Personal finance site WalletHub released a study ranking the 50 states on three factors — environmental quality, eco-friendly behaviors and climate change contributions.
Choosing the Right Leaders: Having CEOs informed about the opportunities from sustainability guides companies in the right steps to being eco-friendly. As the world is slowly transitioning to sustainability, it is important for our company leaders to prioritize and have a sense of urgency. [52]
Green consumers are more conscientious in their use of assets, for example by using their goods without wasting resources. However the Eurobarometer's survey of consumers’ behavior (2013) showed that consumers seem not to place importance on adopting a set of new behaviors that are more environmentally-friendly.