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A Journal Sentinel file photo of Miller High Life Light. The light version of Miller's popular beer was first introduced in 1994, according to the Miller High Life website.
Miller Lite is a 4.2% ABV ... and Miller's early production totals of 12.8 million barrels quickly increased to 24.2 million barrels by 1977 as Miller rose to 2nd ...
Talk about bad marketing. As the recession wanes on, beer sales continue to decline across all markets. According to the WSJ, recent sales of Bud Light, the No. 1 seller in America, have fallen 5. ...
Light beer (sometimes spelled lite beer) is a beer, usually a pale lager, that is reduced in alcohol content or in calories compared to regular beers. [1] Light beers may be chosen by beer drinkers who wish to manage their alcohol consumption or their calorie intake; however, they are sometimes criticised for being less flavourful than full ...
Despite widespread popularity of Meister Brau and Meister Brau Lite, the brewery carried unmanageable debt and in 1972 sold both brands to Miller Brewing Company, which relaunched Lite as "Lite Beer from Miller", and later Miller Lite. [29] [30] In 1967, Rheingold Breweries acquired Dawson Brewing Company in New Bedford, Massachusetts. [31]
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