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Izod Premium Essentials: Introduced in Spring 2017 as Heritage Essentials, it was renamed to Premium Essentials with the spring 2018 collection; it was a collection of dressy-casual clothing for men such as button-down poplin sport shirts, spring/summer interlock knit polo shirts, and wool-blend sweater vests. Previously discontinued Spring ...
The "Izod" and "Haymaker" brands were already established there. "Lacoste" was added to enhance the brands' prestige and introduce the name to American markets. The resulting union of the two companies was the piqué polo/tennis shirt. When the shirts began to sell well, Crystal decided to keep the combined names.
The company claims this as the first example of a brand name appearing on the outside of an article of clothing. [8] Starting in the 1950s, Izod produced clothing known as Izod Lacoste under license for sale in the US. This partnership ended in 1993 when Lacoste regained exclusive U.S. rights to distribute shirts under its own brand.
Brooks Brothers later sued Polo Ralph Lauren to retain its rights to the original polo button-down collar shirt. Brooks Brothers was acquired by the British firm Marks & Spencer in 1988. In the mid 1990s, the company's executives removed the signature Golden Fleece logo from the brand's cotton knit polo shirts, though it was later restored. [21]
Izod: Preppy/golf clothing brand 2021 [27] Jimmy'z: Fashion and luxury 2016 Jones New York Fashion and luxury 2015 [47] Juicy Couture: Women's clothing brand 2013 Judith Leiber [a] Fashion label 2013 [48] Louise et Cie Fashion and luxury 2018 Lucky Brand Jeans: Denim company 2020 Misook Fashion and luxury 2012 [45] Monarchy Fashion and luxury 2012
The first collar-attached shirt was introduced in 1929. The Bass Weejun was introduced in 1936. Geoffrey Beene shirts were launched in 1982. In 1987, Phillips-Van Heusen acquired G. H. Bass. In 1995, the corporation acquired the Izod brand, followed by the Arrow brand in 2000, and the Calvin Klein company in 2002. [11]