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Attention, Kmart shoppers, the end is near! The erstwhile retail giant renowned for its Blue Light Specials — featuring a flashing blue orb affixed to a pole enticing shoppers to a flash sale ...
Known for their iconic "blue light deals" that enticed in-store customers to a flash sale with a gleaming blue orb, Kmart has held a special place in the hearts of so many shoppers across the U.S ...
The Blue Light Special was a sale promotion within the store for a short period within store hours only. It was advertised using a rotating blue light, in the same style a police car used, and was announced over the store public address system with the phrase "attention Kmart shoppers", a phrase which became a pop culture reference. [43]
But at this all-but-last outpost of a company once famed for its “Blue Light Specials," only an occasional shopper pops in, mostly out of curiosity or nostalgia, then leaves after buying little or nothing. "I hadn’t seen Kmart in so long,” said Juan de la Madriz, who came to the shopping center on a recent weekday to buy dog food at PetSmart.
Attention Kmart shoppers: The struggling discount chain is bringing back the 'Bluelight Special.'
Walmart opened its first store in 1962 in a market where Kmart had been the dominant player using a high-low pricing strategy. [5] Kmart's signature "blue light special" is an example of in-store advertising used to promote a temporary discount as part of the high-low pricing strategy.