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1996 Lexus LS 400 (UCF20; pre-facelift, UK) The second-generation Lexus LS 400 (UCF20) debuted in November 1994 (for the 1995 model year) with a longer wheelbase and similar specifications as the original model. The public unveiling of the vehicle occurred in a gala ceremony held at the San Francisco Opera House in California. [71]
By 1992, the LS 400's base price had risen 18 percent. [53] In 1993, Lexus launched the mid-size GS 300 sports sedan, based on the Toyota Aristo using the Toyota "S" platform from the Toyota Crown, which had sold for two years prior in Japan. [47] The GS 300 was priced below the LS 400 in the marque's lineup. [54]
The XF10 LS marked the debut of both the LS model and the Lexus brand. Toyota is a Japanese automaker that was founded in 1937 by Kiichiro Toyoda. [1] [2] In August 1983, Toyota chairman Eiji Toyoda initiated the F1 project ("Flagship" and "No. 1" vehicle; alternatively called the "Circle-F" project), a clandestine initiative aimed at creating a world-class luxury sedan for the global market. [3]
Following Honda's lead, Toyota launched the Lexus name with the LS 400 which debuted at $38,000 in the US, in some markets being priced against mid-sized six cylinder Mercedes-Benz and BMW models, [40] and was rated by Car and Driver magazine as better than both the $63,000 Mercedes-Benz W126 and the $55,000 BMW E32 in terms of ride, handling ...
In order to avoid introducing the nameplate with only one model, the LS 400, Lexus quickly developed the ES to debut alongside their flagship sedan. The smaller representative of the initial two-sedan Lexus lineup was designated the ES 250 , and powered by the Camry's 2.5 L, 116 kW (156 hp) V6, which was aimed directly at the Acura Legend .
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