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With Yeezy Season 4 Adidas and West re-introduced several articles of clothing with Adidas branding. [43] Season 6 premiered in January 2018, with an ad campaign featuring porn star Lela Star (noted for her resemblance to Kim Kardashian), as well as Paris Hilton and other models. The participants were made up to look like Kardashian.
Yeezy Season (stylized as YZY SZN) is a runway fashion line created by Yeezy. Yeezy Season 1 was a collaboration with Adidas. However, all garments were produced independently, mostly of which by Los Angeles Apparel, with only shoes being produced by Adidas. [2] Yeezy Season 2 debuted at New York Fashion Week on September 15, 2015. [4]
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The end of the partnership left Adidas with Yeezy stock worth over £1bn. The company decided against destroying it and giving it away wasn’t an option as it would likely create a resale market.
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In 2016, the debut colorway collection was launched with a live-streamed fashion show, [3] [4] a day before Kanye West unveiled Yeezy Season 4. [ 5 ] References
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Yeezy may refer to: Kanye West (legally Ye), whose nickname is Yeezy Yeezy (brand), or YZY, a brand owned by West; Adidas Yeezy, a former fashion collaboration between Adidas and West; Nike Air Yeezy, a former fashion collaboration between Nike and West; Yeezy Gap, a former fashion collaboration between Gap and West "Yeezy" (song), by Anuel AA ...