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On June 28, 2023, Brendan Whitworth gave an interview to CBS, where he highlighted Bud Light's history of supporting the queer community since 1998 and stressed their commitment to continuing to support them. He also stated that Bud Light's parent company, Anheuser-Busch, was planning on tripling Bud Light's budget for the 2023 NFL season ...
The ad also features other celebrities that the brand already had been featuring, including musician Post Malone (who helped launch Bud Light Seltzer in a previous Super Bowl ad), former NFL star ...
Bud Light last month lost its spot at the top of the beer sales charts to Modelo as some conservative customers continue to boycott the beer following the advertisements featuring Ms Mulvaney.
Nearly nine months after Bud Light was front and center in one of the biggest misfires in advertising history, sales of the beer are still down 30% weekly compared to the same time a year ago.
"Superstitions" is an advertising campaign for Anheuser-Busch's Bud Light that debuted for the 2012 season of the National Football League. It was followed by " Dilemmas " in the 2013 season . [ 1 ] The campaigns include television commercials that depict the superstitions that fans believe to help their teams win.
Since Bud Light is sponsoring the NFL draft I wonder if the viewership will be affected? — Stickyfrog - Government-funded Media (@stickyfrogg) April 21, 2023
Right-wing politicians and celebrities, alike, called for a boycott of Anheuser-Busch brands, including Bud Light. Some bars stopped carrying the beer, whether to dodge controversy or avoid losing ...
In September 2018, the television ad "A Royal Affair" was aired but without using the "Dilly Dilly" phrase. Bud Light VP of Marketing Andy Goeler said that they are trying to be careful not to overuse the phrase. [39] The ad "Bud Lights for Everyone" was also aired for the college football and NFL seasons. [40]