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  2. Customer experience - Wikipedia

    en.wikipedia.org/wiki/Customer_experience

    Customer service, a brand's ethical ideals and the shopping environment are examples of factors that affect a customer's experience. Understanding and effectively developing a positive customer experience has become a staple within businesses and brands to combat growing competition (Andajani, 2015 [ 12 ] ).

  3. Customer delight - Wikipedia

    en.wikipedia.org/wiki/Customer_delight

    Customer delight means surprising a customer by exceeding their expectations and thus creating a positive emotional reaction. This emotional reaction leads to word of mouth . Customer delight directly affects the sales and profitability of a company, as it helps to distinguish the company and its products and services from the competition .

  4. Customer service - Wikipedia

    en.wikipedia.org/wiki/Customer_service

    Good quality customer service is usually measured through customer retention. Customer service for some firms is part of the firm’s intangible assets and can differentiate it from others in the industry. One good customer service experience can change the entire perception a customer holds towards the organization. [3] It is expected that AI ...

  5. Peak–end rule - Wikipedia

    en.wikipedia.org/wiki/Peak–end_rule

    For example, the peak-end rule works for the evaluation of food when the price is low. Conversely, for expensive food, people tend to rely on their initial experience rather than the peak or end experience. A potential reason is that high-price payers form a higher expectation on the service than low-price payers do.

  6. Stonemaier Games and the Business of Fun - AOL

    www.aol.com/finance/stonemaier-games-business...

    Your mission statement page is a great example. Let me just throw out a couple more of your guiding principles and just have you react for the fun of it. No exclusive content.

  7. Touchpoint - Wikipedia

    en.wikipedia.org/wiki/Touchpoint

    The customer journey/experience is the full involvement that a customer has with a particular brand, starting at the first connection between customer and service, and ending with the purchasing of a product or service and the advocacy of said product or service to others (Richardson, 2010).

  8. 5 Creative Approaches to Insurance Advertising: “So ... - AOL

    www.aol.com/lifestyle/5-creative-approaches...

    5 Creative Approaches to Insurance Advertising: “So Easy Even a Caveman Can Do It” Insurance may not be the most exciting topic. But insurance companies have created a competitive space where ...

  9. Experience economy - Wikipedia

    en.wikipedia.org/wiki/Experience_Economy

    An experience economy is the sale of memorable experiences to customers. The term was first used in a 1998 article by B. Joseph Pine II and James H. Gilmore describing the next economy following the agrarian economy , the industrial economy , and the most recent service economy .