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  2. File:Go-to-market strategy.pdf - Wikipedia

    en.wikipedia.org/wiki/File:Go-to-market_strategy.pdf

    You are free: to share – to copy, distribute and transmit the work; to remix – to adapt the work; Under the following conditions: attribution – You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses ...

  3. Stephen Borgatti - Wikipedia

    en.wikipedia.org/wiki/Stephen_Borgatti

    Stephen Peter Borgatti is an American business professor and author, currently the Professor and Chellgren Endowed Chair of Corporate Strategy [1] at the Gatton College of Business and Economics, University of Kentucky. [2] [3] [4] His work is highly cited by peers [5] and held in libraries worldwide. [6]

  4. Strategic planning - Wikipedia

    en.wikipedia.org/wiki/Strategic_planning

    Strategic planning is an organization's process of defining its strategy or direction, and making decisions on allocating its resources to attain strategic goals.. Furthermore, it may also extend to control mechanisms for guiding the implementation of the strategy.

  5. Strategic management - Wikipedia

    en.wikipedia.org/wiki/Strategic_management

    Strategic management processes and activities. Strategy is defined as "the determination of the basic long-term goals of an enterprise, and the adoption of courses of action and the allocation of resources necessary for carrying out these goals."

  6. Economics of Strategy - Wikipedia

    en.wikipedia.org/wiki/Economics_of_Strategy

    Economics of Strategy is a textbook by David Besanko, David Dranove, Scott Schaefer, and Mark Shanley. The book offers an economic foundation for strategic analysis. [ 1 ] The text was initially published in 1996 by John Wiley & Sons and, as of 2017, available in its seventh edition .

  7. The Lords of Strategy - Wikipedia

    en.wikipedia.org/wiki/The_Lords_of_Strategy

    A reviewer of Financial Times stated, "Providing a window into how to think about strategy today, Kiechel tells their story with novelistic flair. At times inspiring, at times nearly terrifying, this book is a revealing account of how these iconoclasts and the organizations they led revolutionized the way we think about business, changed the very soul of the corporation, and transformed the ...

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  9. Strategy+Business - Wikipedia

    en.wikipedia.org/wiki/Strategy+Business

    He redesigned strategy+business, introduced the “Best Business Books” section, and expanded coverage of electronic media. Rothenberg's first major issue, which was published in February 2000, was titled “E-Business: Lessons from Planet Earth,” and contained articles that prophesied the dot-com crash that occurred several months later.