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Co-branding is a marketing strategy that involves strategic alliance of multiple brand names jointly used on a single product or service. [1]Co-branding is an arrangement that associates a single product or service with more than one brand name, or otherwise associates a product with someone other than the principal producer.
A. A.P.C. Aadnevik; Reem Acra; Agnès b. Aimé Leon Dore; Akris; Azzedine Alaïa; Eman AlAjlan; Reem Alasadi; Alexander McQueen (fashion house) Alfred Dunhill Limited
This fine-tuned, everyday uniform approach appeals to Daniel Pacitti, curator with vintage shop 194 Los Angeles and co-founder of the made-in-USA clothing label Cease. “I don’t buy things very ...
Kate Spade & Company, initially known as Liz Claiborne Inc. (founded in 1976 in Manhattan), and then as Fifth & Pacific Companies, Inc. (from 2012 to 2014), is a fashion company that designs and markets a range of women's and men's apparel, accessories and fragrance products under the Kate Spade New York and Jack Spade labels.
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Tiffany & Company, Union Square, Manhattan, storage area with porcelain, c. 1887 Tiffany & Co. was founded in 1837 by Charles Lewis Tiffany and John B. Young, [12] in New York City, as a "stationery and fancy goods emporium", with the help of Charles Tiffany's father, who financed the store for only $1,000 with profits from a cotton mill. [13]
From 2008 until 2011, Antonio Marras served as Kenzo's creative director, overseeing the brand in its entirety. [9] [10] By 2011, Kenzo barely broke even, with annual sales estimated at 150 million euros ($197.4 million). [11] [12] In 2011, Carole Lim and Humberto Leon of Opening Ceremony were appointed co-creative directors. [13]
The use of a diffusion line is a part of the strategy of massification where luxury brands attempt to reach a broader market in order to increase revenue and brand recognition. Diffusion lines serve several purposes for designers.