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There is a broad range of choices for type and length of radio commercials. With changes in the radio industry and better production technologies, the mode of commercial presentation has changed, and commercial advertisements can take on a wide range of forms. The two primary types of radio ads are "live reads" and produced spots. [citation needed]
A radiogram is a formal written message transmitted by radio. Also known as a radio telegram or radio telegraphic message, radiograms use a standardized message format, form and radiotelephone and/or radiotelegraph transmission procedures. These procedures typically provide a means of transmitting the content of the messages without including ...
A radio format aims to reach a more or less specific audience according to a certain type of programming, which can be thematic or general, more informative or more musical, among other possibilities. [nb 1] Radio formats are often used as a marketing tool and are subject to frequent changes, [3] including temporary changes called "stunting."
A promo (a shorthand term for promotion) is a form of commercial advertising used in broadcast media, either television or radio, which promotes a program airing on a television or radio station/network to the viewing or listening audience. Promos usually appear during commercial breaks, although sometimes they appear during another program.
Also AM radio or AM. Used interchangeably with kilohertz (kHz) and medium wave. A modulation technique used in electronic communication where the amplitude (signal strength) of the wave is varied in proportion to that of the message signal. Developed in the early 1900s, this technique is most commonly used for transmitting an audio signal via a radio wave measured in kilohertz (kHz). See AM ...
Talk radio is a popular form of radio entertainment in France, exemplified by Europe 1, RTL, and RMC, plus state-owned France Inter. A premier English language talk radio in France is the Gascony Show. Launched in early 2011, this show is broadcast weekly to the Gascony region of the southwest of France, as well as to the rest of France via ...
Radio broadcasting originally began without paid commercials. As time went on, however, advertisements seemed less objectionable to both the public and government regulators and became more common. While commercial broadcasting was unexpected in radio, in television it was planned due to commercial radio's success.
Brokered programs are not exclusive to talk radio; music radio programs can also be brokered. The brokered format, popular among specialty and niche music formats (e.g. polka music), usually involves the show itself lining up its own advertising and paying the station for its airtime. The idea reduces the risk for the station and assures the ...