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There is a broad range of choices for type and length of radio commercials. With changes in the radio industry and better production technologies, the mode of commercial presentation has changed, and commercial advertisements can take on a wide range of forms. The two primary types of radio ads are "live reads" and produced spots. [citation needed]
A radiogram is a formal written message transmitted by radio. Also known as a radio telegram or radio telegraphic message, radiograms use a standardized message format, form and radiotelephone and/or radiotelegraph transmission procedures. These procedures typically provide a means of transmitting the content of the messages without including ...
A radio format aims to reach a more or less specific audience according to a certain type of programming, which can be thematic or general, more informative or more musical, among other possibilities. [nb 1] Radio formats are often used as a marketing tool and are subject to frequent changes, [3] including temporary changes called "stunting."
Talkers Magazine, an American trade publication focusing on talk radio, formerly compiled a list of the most-listened-to commercial long-form talk shows in the United States, based primarily on Nielsen data. In addition to Talkers' independent analyses, radio companies of all formats include estimates of the audience in news releases.
16-line message format, or Basic Message Format, is the standard military radiogram format (in NATO allied nations) for the manner in which a paper message form is transcribed through voice, Morse code, or TTY transmission formats. The overall structure of the message has three parts: HEADING (which can use as many as 10 of the format's 16 ...
Also AM radio or AM. Used interchangeably with kilohertz (kHz) and medium wave. A modulation technique used in electronic communication where the amplitude (signal strength) of the wave is varied in proportion to that of the message signal. Developed in the early 1900s, this technique is most commonly used for transmitting an audio signal via a radio wave measured in kilohertz (kHz). See AM ...