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In the time when the product was a suntan lotion, the company introduced the character the Coppertone girl, also known as Little Miss Coppertone. In the advertisement, a young blond girl in pigtails stares in surprise as a cocker spaniel puppy tugs at her swimsuit, revealing her tan line.
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Jantzen Helanca knitted nylon swimsuit, ca. 1955–1965 "Swim in a Jantzen" sand sculpture advertisement, by John Suchomlin at Manly Beach, Sydney c1940. Heritage sign at Museum railway station, Sydney. During the inter-war years of the late 1920s and early 1930s the company established overseas manufacturing facilities and sales teams, notably ...
Usually, a sling swimsuit comprises a bikini bottom of any style, with side straps extending upwards to cover the breasts, then going over the shoulders and behind the neck or extending down the back. The sling swimsuit leaves the sides of the torso uncovered, while covering the nipples and pubic area.
A one-piece swimsuit most commonly refers to swimwear worn primarily by women and girls when swimming in the sea or in a swimming pool, playing water polo, or for any activity in the sun, such as sun bathing. Today, the one-piece swimsuit is usually a skin-tight garment that covers the torso, although some designs expose the back or upper chest.
Since this campaign was introduced along with advertisements and a jingle, the incidence of the two most common forms of skin cancer (basal-cell carcinoma and squamous cell carcinoma) in Australia has decreased.