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  2. Social media marketing - Wikipedia

    en.wikipedia.org/wiki/Social_media_marketing

    Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.

  3. GM-NAA I/O - Wikipedia

    en.wikipedia.org/wiki/GM-NAA_I/O

    The GM-NAA I/O input/output system of General Motors and North American Aviation was the first operating system for the IBM 704 computer. [1] [2] It was created in 1956 by Robert L. Patrick of General Motors Research and Owen Mock of North American Aviation. [1] It was based on a system monitor created in 1955 by programmers of General Motors ...

  4. Digital marketing - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing

    Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media. [1]Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.

  5. Computer - Wikipedia

    en.wikipedia.org/wiki/Computer

    I/O is the means by which a computer exchanges information with the outside world. [125] Devices that provide input or output to the computer are called peripherals . [ 126 ] On a typical personal computer, peripherals include input devices like the keyboard and mouse , and output devices such as the display and printer .

  6. E. Jerome McCarthy - Wikipedia

    en.wikipedia.org/wiki/E._Jerome_McCarthy

    Edmund Jerome McCarthy (February 20, 1928 – December 3, 2015) was an American marketing professor and author. He proposed the concept of the 4 Ps marketing mix in his 1960 book Basic Marketing: A Managerial Approach, which has been one of the top textbooks in university marketing courses since its publication.

  7. Marketing - Wikipedia

    en.wikipedia.org/wiki/Marketing

    Steve Jobs's marketing skills have been credited for reviving Apple Inc. and turning it into one of the most valuable brands. [1] [2] Marketing is the act of satisfying and retaining customers. [3] It is one of the primary components of business management and commerce. [4] Marketing is typically conducted by the seller, typically a retailer or ...

  8. Generation gap - Wikipedia

    en.wikipedia.org/wiki/Generation_gap

    Every generation develops new slang, but with the development of technology, understanding gaps have widened between the older and younger generations. "The term 'communication skills,' for example, might mean formal writing and speaking abilities to an older worker. But it might mean e-mail and instant-messenger savvy to a twenty-something."

  9. Marketing communications - Wikipedia

    en.wikipedia.org/wiki/Marketing_communications

    This is an example of "Integrated Marketing Communications", in which multiple marketing channels are simultaneously utilized to increase the strength and reach of the marketing message. Like television, radio marketing benefits from the ability to select specific time slots and programs (in this case in the form of radio stations and segments ...