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The FMCG industry is the fourth largest sector in the Indian economy. [1] Household and personal care products accounts for 50% of the sales in the industry, healthcare accounts for 31-32% and food and beverage accounts for the remaining 18-19%. [1]
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[1] [2] This practice is historic and premised on the cultural premise that eating is a sensory activity, and touch is part of the experience along with the taste, aroma of the food, and its presentation such as on a thali, or on a large plate made from washed banana leaf (used in south), or stitched and washed siali (used in the north) leaves. [1]
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Indian food is also heavily influenced by religious and cultural choices. Some Indian dishes are common in more than one region of India, with many vegetarian and vegan dishes. Some ingredients commonly found in Indian dishes include: rice , wheat , ginger , garlic , green chillies and spices .
Indian cuisine is very popular in Southeast Asia, due to the strong Hindu and Buddhist cultural influence in the region. Indian cuisine has had considerable influence on Malaysian cooking styles [70] and also enjoys popularity in Singapore. [71] [72] There are numerous North and South Indian restaurants in Singapore, mostly in Little India.
Indian-origin religions Hinduism, Jainism, Buddhism, and Sikhism, [4] are all based on the concepts of dharma and karma. Ahimsa, the philosophy of nonviolence, is an important aspect of native Indian faiths whose most well-known proponent was Shri Mahatma Gandhi, who used civil disobedience to unite India during the Indian independence movement – this philosophy further inspired Martin ...
Food marketing systems differ worldwide due to the level of development in the particular country, economically and technologically. [7] Understanding and interpreting a particular countries food marketing techniques also requires taking into account the socio-economic, cultural, legal-political and technological environment of that country. [7]