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The investment model of commitment, originally described by Caryl E. Rusbult, is a predictive psychological theory that aims to explain why people remain in relationships. Its tenants are based primarily on those of interdependence theory , created by Harold Kelley and John Thibaut . [ 1 ]
Caryl E. Rusbult was a professor and chair of the Department of Social and Organizational Psychology at the Vrije Universiteit in Amsterdam, Netherlands. She died from uterine cancer on January 27, 2010. Rusbult received her B.A. in Sociology from UCLA (1974) and Ph.D. in Psychology from the University of North Carolina at Chapel Hill (1978).
The investment model proposed by Caryl Rusbult is a useful version of social exchange theory. According to this model, investments serve to stabilize relationships. The greater the nontransferable investments a person has in a given relationship, the more stable the relationship is likely to be.
Interdependence theory is a social exchange theory that states that interpersonal relationships are defined through interpersonal interdependence, which is "the process by which interacting people influence one another's experiences" [1] (Van Lange & Balliet, 2014, p. 65).
The EVL Model with the Citizen as player 1 and the Government as player 2. E is the value the citizen gets from exiting, L is the value the Government gets from the Citizen's loyalty, and c is the cost the Citizen using their voice. In this model, the benefit up for grabs between the Citizen and the Government is worth 1.
Portfolio optimization is the process of selecting an optimal portfolio (asset distribution), out of a set of considered portfolios, according to some objective.The objective typically maximizes factors such as expected return, and minimizes costs like financial risk, resulting in a multi-objective optimization problem.
Financial risk modeling is the use of formal mathematical and econometric techniques to measure, monitor and control the market risk, credit risk, and operational risk on a firm's balance sheet, on a bank's accounting ledger of tradeable financial assets, or of a fund manager's portfolio value; see Financial risk management.
This indicates likely cash generation, because the higher the share the more cash will be generated. As a result of 'economies of scale' (a basic assumption of the BCG Matrix), it is assumed that these earnings will grow faster the higher the share. The exact measure is the brand's share relative to its largest competitor.