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Young white working-class men in the UK often wore tracksuits to football games during the 1980s and the clothing was associated with football hooliganism at the time. [1] In the late 1990s, tracksuits made a comeback in mainstream fashion for both men and women. They returned to the fabrics of the 1970s, most notably polyester.
Three young men wearing traditional gray sweatpants. Sweatpants are a casual variety of soft trousers intended for comfort or athletic purposes, although they are now worn in many different situations. In the United Kingdom, they are called joggers. In Australia, New Zealand, and South Africa they are known as tracksuit bottoms or trackies.
Major competing brands including Nike, Adidas and Reebok would soon follow with their own moisture-wicking apparel. [6] Plank opted to use the British spelling " armour " in the company name because the toll-free vanity number was still available for that version.
During the mid to late 1990s, Adidas divided the brand into three main groups with each a separate focus: Adidas Performance was designed to maintain their devotion to the athlete; Adidas Originals was designed to focus on the brand's earlier designs which remained a popular life-style icon; and Style Essentials, which dealt with the fashion ...
Adidas sneakers were also a successful brand of the decade, becoming popular among teenage boys and young men. [ citation needed ] The growth of pop-culture and hip-hop influence allowed group Run-D.M.C. to make the Adidas Superstar (commonly known as the shell toe) one of the most sought-after shoes of the 1980s.
Adidas Originals (often stylized as adidas Originals) is a brand of a line of casual and sportswear created by German multinational corporation Adidas. It consists of a heritage line, [ 1 ] specializing in athletic shoes , t-shirts , jackets , bags , sunglasses and other accessories.
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