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A history of smoking (1931, Bracken reprint 1996) online, covers Europe; Fine, Gary Alan. "The Psychology of Cigarette Advertising: Professional Puffery" Journal of Popular Culture 8#2 (1974), pp. 153-166. Gately, Iain. Tobacco: A Cultural History of How an Exotic Plant Seduced Civilization (Simon & Schuster, 2001). Goodman, Jordan.
Cigarette companies took the initiative in fighting back. They did this by developing menthol-flavored brands like Kool, which seemed to be more soothing to the throat, as well as advertised them as good for smokers' health. A second trend was the Federal ban on tobacco advertising on radio and television.
In 1976, the American Tobacco Company introduced Tareyton Light cigarettes. In the new advertisements, men and women appeared with "white eyes", and the slogan was adjusted to "Us Tareyton smokers would rather light than fight!" The two slogans would be used to sell the two separate variations until 1981, when market value declined. [citation ...
The release of the Surgeon General's Report on Tobacco and Health on Jan. 11, 1964, was the beginning of the end for all tobacco advertising, E-Cigarettes Mark Return of Advertising for Tobacco ...
A decade later in 1973, cigarette advertising was banned on billboards and in cinemas, and print media advertising was restricted to half a newspaper page. In 1995 all remaining tobacco advertising and sponsorship was banned except for point-of-sale advertising and some tobacco sponsorship exemptions.
During market research in the 1950s, men indicated that while they would consider switching to a filtered cigarette, they were concerned about being seen smoking a cigarette marketed to women. [10] The repositioning of Marlboro as a men's cigarette was handled by Chicago advertiser Leo Burnett. Most filtered cigarette advertising sought to make ...
By Glenn Albin Cigarettes kill? A Florida jury thought so and has just awarded a widow of a lung cancer victim $24 billion in damages. Lawyers argued that R.J. Reynolds was negligent in informing ...
Reynolds used the slogan from Winston's introduction in 1954 until 1972. It is one of the best-known American tobacco advertising campaigns. In 1999, Advertising Age included the "Winston tastes good like a cigarette should" jingle in its list of the 10 best radio and television jingles in the United States during the 20th century.