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The philosopher John Stuart Mill was one of the earliest modern advocates of a direct reference theory beginning in 1843. [4] In his A System of Logic Mill introduced a distinction between what he called "connotation" and "denotation". Connotation is a relation between a name (singular or general) and one or more attributes.
Literal language is the usage of words exactly according to their direct, straightforward, or conventionally accepted meanings: their denotation. Figurative (or non-literal) language is the usage of words in a way that deviates from their conventionally accepted definitions in order to convey a more complex meaning or a heightened effect. [1]
The earliest known text listing them, though not explicitly as a system, is the Rhetorica ad Herennium, of unknown authorship, where they are called πλεονασμός (pleonasmos —addition), ἔνδεια (endeia —omission), μετάθεσις (metathesis —transposition) and ἐναλλαγή (enallage —permutation). [4]
The denotation is a representation of a cartoon heart. The connotation is a symbol of love and affection. Example one. The denotation of this example is a red rose with a green stem. The connotation is that it is a symbol of passion and love – this is what the rose represents. Example two. The denotation is a brown cross.
Authors writing their texts consider not only a word's denotation but also its connotation. For example, a person may be described as stubborn or tenacious, both of which have the same basic meaning but are opposite in terms of their emotional background (the first is an insult, while the second is a compliment).
French semiotician Roland Barthes used signs to explain the concept of connotation—cultural meanings attached to words—and denotation—literal or explicit meanings of words. [2] Without Saussure's breakdown of signs into signified and signifier, however, these semioticians would not have had anything to base their concepts on.
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