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A company's brand identity can be represented in terms of design through a unique logo, or signage, and is then often integrated throughout all the elements of a company's materials such as business cards, stationery, packaging, media advertising, promotions, and more. Brand identity may include logo design.
If a business card logo is a single color and the type is another color, the process is considered two-color. More spot colors can be added depending on the needs of the card. With the onset of digital printing, and batch printing, it is now cost effective to print business cards in full color.
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Monoprinting is a type of printmaking where the intent is to make unique prints, that may explore an image serially. Other methods of printmaking create editioned multiples, the monoprint is editioned as 1 of 1. There are many techniques of mono-printing, in particular the monotype.
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