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Service quality can be related to service potential (for example, worker's qualifications); service process (for example, the quickness of service) and service result (customer satisfaction). Individual service quality states the service quality of employees as distinct from the quality that the customers perceived. [6]
Another effective way to develop a positive customer experience is by actively engaging a customer with an activity. Human and physical components of an experience are very important (Ren, Wang & Lin, 201 [23] 6). Customers are able to recall active, hands-on experiences much more effectively and accurately than passive activities.
Sample expectations item Sample perceptions item Reliability: When excellent telephone companies promise to do something by a certain time, they do so XYZ company provides its services at the promised time Assurance: The behaviour of employees in excellent banks will instill confidence in customers The behaviour of employees in the XYZ bank ...
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In marketing and quality management, the voice of the customer (VOC) summarizes customers' expectations, preferences and aversions.. A widely used form of customer's voice market research produces a detailed set of customer wants and needs, organized into a hierarchical structure, and then prioritized in terms of relative importance and satisfaction with current alternatives. [1]
Operations management, by definition, focuses on the most effective and efficient ways for creating and delivering a good or service that satisfies customer needs and expectations. [23] As such, its ties to quality are apparent. The five performance objectives which give business a way to measure their operational performance are: [24] [25]
Employee clarity of job expectations – "If expectations are not clear and basic materials and equipment are not provided, negative emotions such as boredom or resentment may result, and the employee may then become focused on surviving more than thinking about how he can help the organization succeed."
However, in much of the literature, research has been focused on two basic constructs, (a) expectations prior to purchase or use of a product and (b) customer perception of the performance of that product after using it. A customer's expectations about a product bear on how the customer thinks the product will perform.