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In 2016, Cellucor launched C4 Ultimate, part of a lineup called the C4 iD Series. [9] The company launched its first carbonated pre-workout energy drink in 2018, called C4 On The Go Carbonated. [10] In 2021, Cellucor partnered with Mars Incorporated to bring flavors based on Starburst and Skittles to the C4 line. [11] [12]
Other products by supplement designer and CEO of Driven Sports, Matt Cahill, have contained dangerous substances causing blindness or liver damage, and his pre-workout supplement Craze was found to contain illegal stimulants [44] that resulted in several athletes failing drug tests. [45]
In 1982, Dan Duchaine formulated the first pre-workout, called Ultimate Orange, in Venice, California. Ultimate Orange was commonly used among bodybuilders. [4]Between the late 1990s and early 2000s, consumers alleged that an active ingredient in Ultimate Orange, called Ephedra, caused high blood pressure, strokes, seizures, cardiac arrhythmia, and heart attacks.
C4, a variation of Command and control, meaning "Command, Control, Communications and Computers" C4, the monogram of Christian IV of Denmark, used in the city arms of Kristianstad, Sweden since 1622; C4 Extreme, a sports nutrition supplement product line by Cellucor, which includes C4 energy drinks.
C-4 or Composition C-4 is a common variety of the plastic explosive family known as Composition C, which uses RDX as its explosive agent. C-4 is composed of explosives, plastic binder, plasticizer to make it malleable, and usually a marker or odorizing taggant chemical.