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In 2000, Despair, Inc. obtained a registered trademark in the US for the familiar frowny emoticon:-(when used on "greeting cards, posters and art prints". In 2001, they issued a satirical press release, announcing that they would sue "anyone and everyone who uses the so-called 'frowny' emoticon, or our trademarked logo, in their written email ...
Motivational posters can have behavioral effects. For example, Mutrie and Blamey, [4] of the University of Glasgow and the Greater Glasgow Health Board, found in one study that their placement of a motivational poster that promotes stair use in front of an escalator and a parallel staircase, in an underground station, doubled the amount of stair use.
The popularity of the meme quickly spread, inspiring a series of remix videos on YouTube, various image macros and demotivational posters on 4chan, as well as parody sites dedicated to the phrase. [3]
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Three months later, it was used in a demotivational poster. [2] Shortly after the Republicans gained control of the House in the U.S. midterm election of 2010, liberals and Democrats repurposed the meme to blame Obama satirically for disparate societal or economic ills.
In 2020, a demotivational poster appeared with the image of Dr. Livesey with the caption "Ahahahahah" began spreading across the Runet. [16] The onomatopoeia of the character's powerful laugh became an internet meme and a reference to the Soviet adaptation of Treasure Island .