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2. Pay-per-click - Wikipedia

   en.wikipedia.org/wiki/Pay-per-click

   Prior to this, Yahoo's primary source of SERPs advertising included contextual IAB advertising units (mainly 468x60 display ads). When the syndication contract with Yahoo! was up for renewal in July 2003, Yahoo! announced its intent to acquire Overture for $1.63 billion. [ 17 ]

3. Yahoo Native - Wikipedia

   en.wikipedia.org/wiki/Yahoo_Native

   Search Marketing and Yahoo! Gemini) is a native "Pay per click" Internet advertising service provided by Yahoo. Yahoo began offering this service after acquiring Overture Services, Inc. The current offering of Yahoo Native launched in 2014 as Yahoo! Gemini. It handles advertising for both Yahoo and AOL properties, as well as other media outlets.

4. Yahoo Publisher Network - Wikipedia

   en.wikipedia.org/wiki/Yahoo_publisher_network

   The Yahoo! Publisher Network (abbreviated YPN) was an advertising network launched on August 2, 2005, by Yahoo! and effectively closed on April 30, 2010. The service only accepted US-Based publishers. YPN provided cost per click contextual advertising as well as various tools and services to assist publishers in building and improving their ...

5. Microsoft Advertising - Wikipedia

   en.wikipedia.org/wiki/Microsoft_Advertising

   Microsoft Advertising (formerly Bing Ads) is an online advertising platform developed by Microsoft, where advertisers bid to display brief ads, service offers, product listings and videos to web users. Provides pay per click advertising on search engines Bing, Yahoo! and DuckDuckGo, as well as on other websites, mobile apps, and videos.

6. Cost per impression - Wikipedia

   en.wikipedia.org/wiki/Cost_per_impression

   Cost per impression, along with pay-per-click (PPC) and cost per order, is used to assess the cost-effectiveness and profitability of online advertising. [1] Cost per impression is the closest online advertising strategy to those offered in other media such as television, radio or print, which sell advertising based on estimated viewership, listenership, or readership.

7. Online advertising - Wikipedia

   en.wikipedia.org/wiki/Online_advertising

   The first clickable web ad was sold by Global Network Navigator in 1993 to a Silicon Valley law firm. [21] In 1994, web banner advertising became mainstream when HotWired, the online component of Wired Magazine, and Time Warner's Pathfinder [22] sold banner ads to AT&T and other companies. The first AT&T ad on HotWired had a 44% click-through ...