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Williams renamed his eye beautifier Maybelline in her honor. In 1917, the company produced Maybelline Cake Mascara, "the first modern eye cosmetic for everyday use", and Ultra Lash, the first mass-market automatic, in the 1960s. [5] In 1967, the company was sold by Williams to Plough Inc. (now Schering-Plough) in Memphis, Tennessee.
E.l.f x Dunkin’ The Dunkin’ Dozen $16 at Elfcosmetics.com and Ulta Beauty Just over one year after its collaboration with Chipotle, E.l.f Cosmetics has launched yet another food-inspired ...
Kohl is an eye cosmetic, traditionally made by crushing stibnite (antimony sulfide) for use similar to that of charcoal in mascara. It is widely used throughout the world, typically as eyeliner to contour or darken the eyelids. The content of kohl and various ways to prepare it differ based on tradition and country.
Kohl eye liner is a soft powder available in dark matte shades. It is most often used in black to outline the eyes. It comes in pencil, pressed powder, or loose powder form. This type of eye liner is easy to smudge. Gel eye liner, which is a softer gel liner, that can be easily applied with an eye liner brush. It can be precisely applied and is ...
In 1917 Williams started producing eyebrow beautifier and cake eyelash, calling the product Maybelline, inspired by his sister Mabel. [7] [8] Maybelline was the first mascara produced in America. [9] In 1929 Williams expanded the production to eye shadow and eyebrow pencils. [10] Tom Lyle Williams and Emery Shaver
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