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Ganguro (ガングロ) is an alternative fashion trend among young Japanese women which peaked in popularity around the year 2000 and evolved from gyaru.. The Shibuya and Ikebukuro districts of Tokyo were the centres of ganguro fashion; it was started by rebellious youth who contradicted the traditional Japanese concept of beauty; pale skin, dark hair and neutral makeup tones.
A young woman modelling a jūnihitoe. The jūnihitoe (十二単, lit. ' twelve layers '), more formally known as the itsutsuginu-karaginu-mo (五衣唐衣裳), is a style of formal court dress first worn in the Heian period by noble women and ladies-in-waiting at the Japanese Imperial Court.
Haori had until that point only been worn by men; the geisha of Fukagawa, well known for their stylish and unusual fashion choices, set a trend that saw women wearing haori become commonplace by the 1930s. [2] [3] In modern-day Japan, haori are worn by both men and women.
The style blossomed in the early 2000s but has since declined or turned more casual; this version is referred to as hime kaji. The style mostly draws upon the Japanese fashion brand Liz Lisa whose appearance and clothes are more casual than hime gyaru.
Mirai Suenaga, a mascot for Japan tourism, is dressed in a kogal summer school uniform. Gal fashion later reemerged in the form of the skin-whitening Shiro Gyaru, associated with Popteen. [24] One such example of this is the Onee Gal, who take their fashion cues from Hollywood. Clad in stilettos and jewels, these gals parade the streets of Shibuya.
One is a fashion style while the other is role-play, with clothing and accessory being used to play a character. However, there may be some overlap between the groups. [137] This can be seen at anime conventions such as the convention in Göteborg in which cosplay and Japanese fashion is mixed. [138]